FOR AGENTS
real estate coaching, marketing & creative direction
that's where I come in.
I’ve been where you are. As a top-performing agent in San Francisco’s competitive market, I built a successful business from the ground up. I understand the grind, the resilience, and the emotional rollercoaster that come with this career.
You're managing marketing, operations, client relations, accounting, negotiations, and maybe even a team. In most industries, you’d have a manager for each of those areas. My experience building a successful business as an agent gives me a deep understanding of the real pressures agents face every day. Whether you’re struggling to grow, drowning in disorganization, or craving more balance, something has to shift. You need high-touch, personalized guidance to build a business that not only performs—but feels good to run.
IN REAL ESTATE, IT'S ALL ON YOU. BUT IT Doesn't have to be.
You’re not just an agent — you’re a business owner.
By combining data-driven insights, modern SEO, and an understanding of how AI platforms surface content, I develop marketing strategies that position my clients to be found first. From optimizing listings and brand language for AI search to crafting smart, targeted campaigns that meet buyers where they’re actually searching, I ensure my clients stay ahead of the curve and stand out in an increasingly AI-driven marketplace.
and more importantly, at the forefront of how consumers and AI discover real estate today.
I STAY ON THE CUTTING EDGE OF TECHNOLOGY
I can attend your listing presentation as your Marketing Director and help you WOW your clients from the very first meeting. When sellers see that you have your own dedicated marketing director—someone who will personally oversee and create a custom campaign for their home—they’re instantly impressed. With a 100% success rate on the presentations I’ve attended, I help agents stand out and win them over with a clear, confident, and highly professional marketing strategy that sets you apart from the competition.
Bring Me to Your Listing Presentation—and Win That Listing
Property Descriptions, Social Media Posts & Ads, Email Campaigns, Printed Mailers & Magazine Ads, Custom Seller Marketing Reports, Neighborhood Preview Invitations.
listing campaigns
Listing Presentations, Neighborhood Market Reports, Email Campaigns, Social Media Strategy and Content, Mailers, Magazine Ads, Copywriting and Editing, Website Management
Marketing Materials & Strategy
Logos & Graphic Design, Agent Bios, Brochures, Business Cards, Print & Digital Portfolios, Brand Video Direction and Scriptwriting
BRAND IDENTITY AND COLLATERAL
Optimizing your digital brand marketing and listing marketing for AI/Chat GPT search results
ai optimization
for agents and listings
With a deep family lineage in design, I specialize in high-impact, beautifully executed marketing tailored to both real estate agents and the unique properties they represent. I bring a strategic blend of design expertise, market insight, and compelling storytelling to every project.
marketing that elevates YOUR BUSINESS—and Your Listings
01. real estate marketing
The Comprehensive Marketing Analysis is a high-level strategic review of your entire real estate marketing ecosystem, designed to give you clarity and direction in a crowded, fast-moving market. We take a step back to evaluate your website, messaging, visual brand, digital presence, social media, email marketing, and any print or listing materials to identify what’s working, what’s outdated, and where opportunities are being missed.
You’ll receive clear, prioritized recommendations that align your marketing with your goals, your market, and the way today’s buyers and sellers actually discover and choose agents—so you can move forward with confidence.
Comprehensive Marketing Analysis
Do you feel confident in your real estate marketing strategy—or are you reacting as you go?
Today’s clients are turning to AI-powered search to decide who to work with — often before they ever visit Google or scroll Instagram. These platforms rely on how clearly your website communicates your expertise, market focus, and credibility.
The AI Discoverability Audit is a comprehensive review of your real estate website to evaluate how effectively AI systems understand who you are, what you specialize in, and where you work. You’ll receive a detailed, easy-to-follow recommendation report outlining exactly what needs to be improved to increase your visibility, authority, and likelihood of being recommended by AI tools.
AI Discoverability Audit
ChatGPT is the new Google.
Is your business being recommended when clients search for your services?
Many businesses invest time, money, and energy into marketing without a clear understanding of what’s actually driving results. When strategy, messaging, and execution aren’t aligned, marketing can feel scattered, inconsistent, or harder than it needs to be.
My Marketing Audit & Analysis takes a comprehensive look at your entire marketing ecosystem including your online presence, website, visual branding, email campaigns, social media, advertising and any print marketing — to identify strengths, gaps, and missed opportunities. The result is a clearer marketing direction, more confident decision-making, and a strategy that supports sustainable growth.
Marketing Audit & Analysis
Do you know what’s working— and what’s quietly holding you back?
inquire for pricing
What's Included
- AI Visibility & Authority Review: Evaluation of how AI platforms identify you as a credible real estate professional in your market.
- Market & Specialization Clarity: Review of your messaging, specialization, and expertise to ensure AI can easily understand where you work, who you serve, and what makes you different.
- Website Structure & Crawlability: Analysis of site architecture, internal linking, and technical foundations that affect AI indexing.
- Metadata, Schema & Local Signals: Assessment of behind-the-scenes signals that help AI connect you to specific locations, services, and client needs.
- Actionable Recommendation Report: A prioritized roadmap with clear guidance that's ready to implement.
Today’s clients are turning to AI-powered search to decide who to work with — often before they ever visit Google or scroll Instagram. These platforms rely on how clearly your website communicates your expertise, market focus, and credibility.
The AI Discoverability Audit is a comprehensive review of your real estate website to evaluate how effectively AI systems understand who you are, what you specialize in, and where you work. You’ll receive a detailed, easy-to-follow recommendation report outlining exactly what needs to be improved to increase your visibility, authority, and likelihood of being recommended by AI tools.
AI Discoverability Audit
Are potential buyers and sellers finding you through ai tools?
What's Included
- Website & Messaging Review: Reviews your website structure, copy, and calls-to-action for clarity and alignment.
- Brand Consistency & Positioning: Evaluates how consistent and recognizable your brand is across platforms.
- Content & Channel: Assesses what content and channels are working—and where to focus next.
- Audience Alignment: Ensures your messaging clearly speaks to your ideal client.
- Competitive & Market Insights: Identifies opportunities to stand out in your market.
- Prioritized Recommendation Report: Provides clear, step-by-step recommendations and implementation guide to execute the recommendations yourself or with support.
INQUIRE FOR PRICING
Vendor coordination with photographers, videographers, and editors
Post-production oversight to make sure the final product reflects your brand
Creative direction on set to ensure confidence, energy, and flow
Script writing and coaching for videos that sound natural and polished
Styling and wardrobe guidance to align with your visual identity
Concept development for brand shoots, listing videos, and reels
Bringing your vision to life on camera, online, and in print
02. creative direction
Whether you’re shooting a new brand video, producing a cinematic video to showcase a listing’s most distinctive features, planning a personal brand photoshoot, or creating lifestyle content for social media, I oversee the entire creative process—from styling and shot lists to locations, poses, and messaging.
I work closely with trusted photographers and videographers, or your own team, to ensure the final product looks and feels high-end, authentic, and strategically aligned with your business goals.
I’ve walked in your shoes — as an agent, a marketer, and now as a coach who’s helped hundreds of agents nationwide build thriving, organized, and profitable businesses. My work with top performers — including Sotheby’s Market Leaders and the Top 100 agents in the world — has given me a front-row view into what truly drives success in real estate.
Working with a coach who’s been in your shoes makes all the difference.
Agents who work with me experience higher average price points and more luxury listings, a refined consistent brand, increased income, improved efficiency, systems that free up time and renewed energy and motivation.
05 | The Results
I’ll help you find and implement the right tools, systems, and automations to run a more efficient, modern real estate business—without the overwhelm. You’ll get resources and hands-on guidance, so you know exactly how and what to use.
04 | Tech Support & Resources
Strategy means nothing if your mindset is stuck. We’ll identify and shift the beliefs and behaviors that are sabotaging your progress—so you can lead with confidence and clarity.
03 | Breakthrough Mindset Mastery
Once I identify your unique strengths, I create customized, tailored strategies that build on what you already do best. Rather than forcing you into a one-size-fits-all approach, we leverage your natural talents, market position, and existing opportunities to attract more qualified listings and buyers. The result is a clearer path to increased sales, stronger client conversion, and greater income—without burnout or unnecessary complexity.
02 | Effective Strategies to Increase Sales
We’ll unpack your business from top to bottom during one-on-one video calls to identify opportunities, streamline operations, and create a clear, actionable plan that drives real growth.
01 | Business Consulting
what you'll get
My coaching is rooted in real-world experience, strategic support, and guidance that is both kind and effective. I help agents move from overwhelm to excellence.
gain focus, momentum, and measurable results in your business
03. 1:1 real estate COACHING
Xoxo, Melanie
I know the highs of landing the perfect listing and the lows of losing one you thought was certain. Having built my business in one of the most competitive markets in the country, I understand the grind, the resilience, and the emotional rollercoaster that come with this career.
Working with a coach who’s been in your shoes makes all the difference.
Before I was a coach, I was living the same daily realities you face now.
I Was an Agent. I’ve Walked the Same Path
Sold by Melanie’s Clients
One-on-one coaching works far more effectively than group coaching for real estate agents because it is entirely tailored to you—your market, your strengths, your challenges, and your goals. In a business where no two agents, listings, or pipelines are the same, personalized coaching allows us to focus on what will move the needle fastest for your specific business, rather than generic advice meant for the masses. You receive direct feedback, real accountability, and strategies built around your personality, production level, and local market conditions, so nothing is wasted. Instead of trying to apply someone else’s blueprint, you gain clarity, confidence, and momentum through customized strategies that lead to more listings, stronger client relationships, and sustainable growth.
WHY One-on-One COACHING WORKS
Ready to grow your business but unsure how to start
Overwhelmed by marketing and new technology
Struggling to stand out in a crowded market and living sale-to-sale
Living as though every day is a race against the clock and feeling overextended
This is for you if you're...
This is not a course or a one size fits all program. It's a one-on-one coaching intensive where we'll audit your business and online presence, identify your growth opportunities, and build systems and processes that work. We'll improve your marketing and lead generation, elevate your branding, listings and presentations, and develop a sustainable action plan. You'll break through mindset blocks and finally get your business and life in flow.
BUILDING A BUSINESS THAT FEELS FULFILLING
A deeply personalized coaching experience, built around you.
03
Together, we'll create a custom plan designed for your specific market, strengths, and ambitions — from refining your brand to improving operations, lead generation, and client experience. You'll know exactly what to focus on to meet your goals, with support to stay on track, make confident decisions, and build habits that move your business forward with intention. We'll uncover your why — the motivation behind your business — and build around it.
No cookie-cutter advice HERE
Effective strategies with accountability and purpose.
02
With years of experience coaching agents nationwide — including the Top 100 agents in the world and members of the elite Sotheby’s Market Leaders network —I've had rare insight into what truly drives sustained success — the habits, systems, and psychology that separate top producers from everyone else. I'm on the forefront of industry innovations and trends, to help agents stay relevant and competitive in a rapidly evolving market.
during our weekly one on one sessions, learn Proven strategies from the industry's best
A trusted partner and expert in your corner.
01
You already know there’s a better way to run your business—It’s Time to Get Out of Your Own Way.
What You Get WHEN WE WORK TOGETHER
That means we can go deeper, faster, focusing on refining what’s working, fixing what’s not, and helping you build a business that feels both successful and sustainable. Let’s create the strategy, structure, and support that help you thrive — not just survive — in real estate.
You don’t have to explain how your business operates — I already know.
how deals work, what drives your business, and the strategies that actually work in practice.
I know the language of real estate
book a cONSULT
INQUIRE FOR pricing
- Website & Messaging Review
- Brand Consistency & Positioning Analysis
- Content & Channel Assessment
- Audience Alignment Review
- Competitive & Market Insights
- Prioritized Recommendation Report
What's Included
A detailed report for clearer marketing direction, and a strategy that supports sustainable growth.
COMPREHENSIVE Marketing Analysis
INQUIRE FOR PRICING
- AI Visibility & Authority Review
- Market & Specialization Clarity Analysis
- Website Structure & Crawlability Review
- Content & Messaging Assessment
- Metadata, Schema & Local Signals Review
- Actionable Recommendation Report
What's Included
A strategic review that includes a detailed, actionable roadmap to improve visibility and authority.
ai discoverability audit
INQUIRE FOR pricing
- Brand identity and graphic design
- Social media, digital and print marketing
- Listing campaigns
- Creative direction for brand/listing shoots
- AI/Chat GPT Optimization
- Much more
What's Included
These projects are by hourly rate which varies by project. Inquire for a personalized quote.
Marketing & Creative Direction
STARTING AT $250/SESSION
- 4x weekly one-on-one sessions (1 hour)
- Shared project management app access for project tracking and to-do lists
- Weekly email and text reminders
- Email and text communication between sessions
What's Included
I only work with a limited number of clients to ensure deep support and real transformation.
1:1 real estate agent Coaching
ways we can work together
Chandra | real estate agent
She is exceptionally task-oriented, highly focused, and has crafted a distinctive, deeply personalized brand aesthetic that authentically reflects both my personality and the nuances of my unique market. As a busy professional, I greatly value Melanie’s ability to keep communication seamless and moving forward—she consistently exercises excellent judgment and makes thoughtful, independent decisions when my demanding schedule doesn’t allow for immediate input. Her strategic insight and reliability make her an invaluable partner.
