I bring a blend of strategic insight and real-world perspective to every client relationship, always tailoring my approach to the individual rather than offering one-size-fits-all solutions. I’m deeply committed to my own personal development and spend much of my free time learning and practicing—through daily yoga, meditation, and ongoing inner healing work—along with continually refining my professional skills. This personal commitment shapes how I show up for others, allowing me to offer guidance that is grounded, compassionate, and intentional. I care deeply about the people I work with and see my role as a steady guide and partner, helping them move forward with confidence, purpose, and a sense of ease, knowing they’re not navigating their journey alone.
With a background that spans luxury real estate marketing, brand development, and creative direction—and a family lineage of designers—I bring an intuitive understanding of visual storytelling and consumer psychology to every project. I love taking complex ideas and distilling them into clean, cohesive, elevated experiences that resonate. Helping others is at the heart of everything I do, and it’s a value that guides both my work and my life. I believe meaningful success isn’t just about growth or metrics—it’s about supporting people in a way that feels human, thoughtful, and genuinely aligned with who they are and what they want to create. With over 17 years of experience in marketing, branding, and coaching,
I’m Melanie—a marketing strategist, business coach, and creative partner
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Design is in my DNA. My creative lineage began with my great-great-grandfather, a sacred scribe who handwrote holy texts with quill and ink on parchment—his devotion to precision and beauty earning him the surname Sofer, meaning “scribe.” That reverence for craft carried through generations: from my grandfather, a painter and graphic designer at The Miami Herald, to my parents, both art-school trained creatives who built careers spanning creative direction for the brands Botox and Latisse, magazine design and fine art.
Today, that same artistic lineage informs every brand and design I create for my clients — work that’s not just aesthetically compelling, but emotionally resonant and unmistakably original.
My family’s story is steeped in creativity, each generation adding its own mark to a lineage of artists and visionaries.
Art isn’t just something I studied. It’s something I inherited.
I combine proven real estate systems with mindfulness, psychology, and wellness practices to help you break free from limiting beliefs, create aligned action, and build not just a thriving business, but a life that feels deeply fulfilling.
When you work with me, you gain access not just to experience — but to the collective wisdom of the industry’s most successful agents.
I believe lasting success starts with true belief in your value, your abilities, and your vision.
the integration of business strategy and personal growth
What truly sets my coaching apart is...
Xoxo, Melanie
I know the highs of landing the perfect listing and the lows of losing one you thought was certain. Having built my business in one of the most competitive markets in the country, I understand the grind, the resilience, and the emotional rollercoaster that come with this career.
Working with a coach who’s been in your shoes makes all the difference.
Before I was a coach, I was living the same daily realities you face now.
I Was an Agent. I’ve Walked the Same Path
Every role, every skill learned, and every challenge faced contributed to a broader understanding of how people, businesses, and ideas grow. Together, those experiences formed the foundation for the work I do now.
Grateful for Every Step on the Path and Every Client Who Trusted Me Along the Way
my personal journey
I partner with entrepreneurs, creatives, and small businesses who want to elevate their brand, sharpen their systems, and grow with clarity and intention.
For Business Owners
I help agents move from overwhelm to excellence, building businesses that reflect their strengths and values — and lives that feel more spacious, grounded, and rewarding.
For Real Estate Agents
grow your business
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Let’s Run the Business You’ve Been Dreaming Of
ready to move forward with confidence?
